Goodbye, ‘Argylle’ trailer, you won’t be missed
By Luke Macy | February 9, 2024Many lessons can be gleaned from the marketing of “Argylle”: Rapid-paced trailers that are more focused on actors than the movie’s distinctiveness don’t always work; the cost of oversaturating the market isn’t always made up in sales; high-budget movies may need to become a thing of the past; don’t over rely on phrases and images for marketing; and so on.

















