CULTURE
By Megan McConnell
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November 13, 2020
Upon entering Wild Berry, a local retail shop uptown, customers are overcome by the smell of incense and the store’s eclectic nature. Each wall is lined with different trinkets, gifts and accessories, and the store’s floors are crowded with racks of imported clothing and towers of incense.
Although the store has been open for decades, general manager Kimberly Clarke says Wild Berry has always sold the same type of products and has successfully maintained their brand as a “hippie” shop throughout the past 50 years.