Celebrating 200 Years

Gabriel Slark




Students are turning to energy drinks, rather than coffee, to fuel their late nights.

Energy drink brands target health-conscious students

As college students focus more on their health, energy drink brands Bubbl’r and Bloom have expanded their marketing efforts to Miami University. From free beverage handouts in front of Maple Street Commons to building brand recognition within a new niche, a new target audience on campus has emerged: health-conscious women.