Duolingo’s “iconic” marketing strategy
By Sydney Mulford | April 7, 2025About a week ago, my editor sent me a video of Duolingo doing Sabrina Carpenter’s Juno pose from her Paris show. Sure, it was funny, but how was watching Duolingo folded into the “Eiffel Tower” going to make me more inclined to complete my Duolingo math lesson for the day? Fun fact: it was not successful.