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Culture


Digital Managing Editor Luke Macy is glad the "Argylle" movie is gone, and he thinks you should be, too.
ENTERTAINMENT

Goodbye, ‘Argylle’ trailer, you won’t be missed

Many lessons can be gleaned from the marketing of “Argylle”: Rapid-paced trailers that are more focused on actors than the movie’s distinctiveness don’t always work; the cost of oversaturating the market isn’t always made up in sales; high-budget movies may need to become a thing of the past; don’t over rely on phrases and images for marketing; and so on.


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