What is a VSCO girl? The trend taking social media by storm
October 1, 2019First-year Tori Rammelsberg first posted a photo of her intricate makeup look on VSCO in 2018. Since then, she has continued to post on the photography app regularly. But now, this artistic individual with a knack for photography struggles to stray away from the label society has given girls like Rammelsberg who use the app. The app, formerly used for artistic photography, has been flooded with scrunchies, Birkenstocks and Fjallraven Kanken backpacks. While most of these brands have been popular for several years, put together they form the ingredients for the internet’s latest aesthetic: “VSCO girl.”