Last week, I was chatting with some friends about how I prefer not to celebrate Valentine’s Day. A few of my friends agreed with me that it’s become more about spending money and showing off and less about love, but most of my friends seemed shocked that I wasn’t going to do anything for my significant other on Friday. It isn’t just with my friends, but with my family, too. My grandparents send me annual Valentine’s Day cards. Even my mother said to me on a call, “Maybe you should think about doing something this year.” But why? Let’s start off with the obvious: Valentine’s Day is no longer wholly about love. Instead, it has turned into one of the most capitalistic, money-grubbing holidays of the year, outdone only by Black Friday, Christmas and (to some extent) Halloween. When one of the best things about a holiday is the sales during or after it, you’re not really celebrating the actual idea behind it.