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University alumna helps students 'chow' down on Bagel & Deli, online

By Freeland Oliverio
On February 1, 2013

Bagel and Deli is making another change, and this time, it doesn't involve adding another bagel to the wall.

Beginning Feb. 8, the bagel shop, located at 119 E. High St will allow customers to place orders online.

Lauren Sudekum, a 2007 graduate of Miami University, works as the Director of Corporate Communications at ChowNow.

"ChowNow is a company based out of Santa Monica California, and we provide restaurants with online ordering through three different branded channels," Sudekum said.

These channels include a personalized online website, a customized app and an ordering option on Bagel and Deli's Facebook page, according to Sudekum.

"[Bagel and Deli] will soon have a button on their Facebook page which says 'Order now,'" Sudekum said. "The entire website will have a digital menu, so you can order your blonde bombshell directly through Facebook. The second channel is that we provide every restaurant with a custom app, so you go to the app store and download the free Bagel and Deli app. You don't have to call, wait in line, or be on Facebook [to order]. You can order from an app while studying at King Library and it will all be paid for when you pick it up."

Additionally, Bagel and Deli will have an online ordering menu on its website, which allows customers to order via the website, according to Sudekum.

The recent association with ChowNow is a result of popular demand, according to Gary Franks, co-owner of Bagel and Deli.

"We have had customers asking about online ordering for some time now, so I researched it over break." Franks said. "After I researched eight or nine online ordering websites and talked to different people who use them, I decided to go with ChowNow."

The online ordering forms will cater to both pickup and delivery orders, according to Franks.

"Generally our policy is to stop accepting delivery and pickup orders at midnight because we get really busy because of the bar rush. The same will apply to the online orders." Franks said.

Although online ordering for restaurants is nothing new, what sets the ChowNow website apart from other programs is that the company completely designs the app, website ordering, and Facebook page to fit the specific restaurant, according to Sudekum.

"It's all about the restaurant's specific brand," Sudekum said. "Users love it because it's really easy and intuitive."

ChowNow seeks to make the ordering process convenient for the customers as well, according to Sudekum.

"You can add the tip online, and for college students it's a no-brainer," Sudekum said. "A lot of our users are college students, so I think Bagel and Deli will be a great fit in that regard."

Some Miami University students said this will be a positive addition to an iconic local venue such as Bagel and Deli.

"I think that that app will make it so much easier to order a Sarah's Secret [with] no mustard while depleting my bank account like never before," sophomore Lauren Delk said.

Sophomore Matthew Bricklebank also plans to use the online ordering app and website.

"I would definitely use this program," Bricklebank said. "Bagel and Deli is a Miami staple and an iconic place to go eat when thinking about the Oxford life."

Sudekum said she is enthusiastic to be a part of the connection between ChowNow and her alma mater.

"I hope students enjoy it as much as me and hopefully we can do a lot of online ordering in Oxford and hopefully continue the relationship," Sudekum said.

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