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Element One puts a spin on Oxford music scene

Ben's Boombox

By Ben Meinking
On February 18, 2014

What happens when you combine electronic dance and marketing majors at a college? You create a company that brands and manages artists to their full potential. If you throw a party, there is always one item on the checklist that never gets overlooked. It's a DJ. Not just any DJ, but a good one.

In some senses, it would seem anyone can be a DJ - just plug your phone in some speakers and you are one step closer. But a true DJ does more than just make music and turn on some flashy lights. A good DJ reads a crowd and gives them what they want to hear (without getting annoyed by constant requests for "Call Me Maybe" and "Yeah!"). They know you want those songs, just wait, they're coming.

Element One Entertainment is an artist branding and management student-run business that specializes in DJ entertainment. They have put DJs on the ones and twos at Greek events, Brick Street Bar and Grille, 45 East, The Wood's, Skippers' Top Deck and Sushi Nara. These DJs have also been undefeated in the Battle of the DJs competition.

The company started one year ago and continues to make strides toward success. Logan Gabriel has just released his EP "Moments" through Element One. They seemed very excited when I sat down with co-founder Aaron Rutherford, a junior business management major.

"I don't feel like I'm working when I'm working for Element One," Rutherford said. "If anything, the time that I've spent working with artists and associates has formed some strong friendships."

Element One is a company you should contact you're if looking for high-quality electronic fun. They mean well and get the job done, and have fun while they do it. Check them out and take a listen to "Moments," which can be found on SoundCloud and Facebook. It's a great track for studying.

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