The third location of the boutique, Bluetique Cheap Chic, opened its doors Aug. 23 Uptown Oxford, Ohio.

Located on 35 W. High St., Bluetique sells women’s clothing, jewelry, handbags and accessories. All items are priced below $68.99. Bluetique has three locations in Lexington, Ky., Bowling Green, Ohio and Oxford, Ohio.

Leslie Stoll works in the Lexington location and is a buyer for Bluetique. She travels between Atlanta, Ga. and Los Angeles, Calif. to buy clothing that is sold in the stores. Stoll said the store provides affordable and trendy clothing to high school students, college students and young professionals.

“We really want to provide unique clothing at a fair price,” Stoll said.

When the first store opened, Bluetique’s beginnings focused on selling affordable denim but quickly expanded to different styles of clothing and accessories.

“We grew and looked at our customer base and evolved from the beginning. We still love the name and held on to it.” Stoll said.

Ashley Keeton, a 2008 graduate of Miami University, is the store manager of the Uptown location. She said a fair priced boutique for woman was needed in Oxford.

“Living in Oxford, you pretty much have to drive at least a half an hour to go shopping for anything,” Keeton said. “There are a couple little shops. For nicer clothes and going-out clothes, and clothes to wear to class and bum around in, there really hasn’t been a huge outlet for that in Oxford. I definitely noticed that while going to school here.”

Senior Marit Lovaas said Bluetique adds more options for women shopping uptown.

“The clothes are really cute,” Lovaas said. “The boutique has a friendly atmosphere. I would definitely go back and buy clothes. I am glad there are more stores and options uptown. I think it is definitely college budget friendly and not over priced. If I ever need clothes, I will go there.”

Senior Victor Fisher, the Men’s Editor for UP Magazine, said more attention should be paid to men’s fashion in Oxford.

“It’s a shame that we don’t have more options for men,” Fisher said. “The options for men that we do have, reinforce Miami’s notorious homogeneity. If a guy wants to go shopping on the weekend, there are no options except Kenwood [mall in Cincinnati]. Girls can go Uptown anytime they want.”

The space now occupied by Bluetique was a Frame and Save that moved to College Corner in January.

Bluetique is on many social media websites including Facebook, Twitter and Pinterest. The store is having a grand opening party for the community 5 p.m. to 8 p.m. Sept. 6.