Chic Miami chicks open online Bohemian botique
Published: Friday, October 18, 2013
Updated: Friday, October 18, 2013 02:10
The streets of Oxford will soon host the Beautiful On Her Own (Boho) Pretty Mobile Chic Boutique offering a new, exclusively Bohemian fashion line. Miami University is one of a handful of midwestern colleges where the shop will stop.
Groups will have the opportunity of planning a party with Boho, which means they will have the boutique to themselves as they browse and purchase the latest trends in this do-it-yourself experience. Furthermore, if sororities decide to get involved in this process, the business hopes to make donations to their respective philanthropies. Miami junior and public relations representative Brynne Kelly said they have taken the necessary steps to spread the word.
“Our press release has been coming out every month, and I’ve been blogging once a week,” Kelly said. “Bohopretty.com is our online store and is up and ready now, but we plan to have the site somewhere uptown by mid-November.”
A Team of Miami students was assembled to assist in advertising and setting up the shop. The Manger of this team and assist to marketing manager Junior Molly Miller Miami’s Team said this is the first year where the original boutique is no longer open.
“The mobile store is all we have now,” Miller said.
The clothes include everything from sweaters and dresses to accessories and jewelry.
“All the clothes are pretty and cheap,” Kelly said. “It’s the same quality you would get buying an expensive product elsewhere.”
Boho began as the Redemption boutique shop in Broad Ripple, Ind. While selling the products to the Oxford community is the number one priority, Kelly said sororities will especially benefit from the online store.
“We hope they will host events in their suites, and there will be a lot of buyers among them,” Kelly said. “But we also intend on giving a percentage of our sales to the philanthropies.”
Sorority members are excited about the Bohemian fashion. Junior Sam Stulen said she is impressed with Boho Pretty and their business model.
“This really is a win-win situation,” Stulen said. “Buying some new clothes will be a treat for us, and I really love that some of the money will go to charity.”
Oxford Resident Haley Wright also anticipates the boutique’s arrival.
“It’s really exciting to have a cheaper option to buy quality and not to mention cute clothes,” Wright said. “Oxford is such a small town, it’s always nice when more options are available!”
As preparations for the store continue, marketing manager Olivia Tennant said she is grateful for this opportunity.
“This is virtually an internship, so it requires a great deal of responsibility,” Tennant said. “But I know this is great practice for what I’ll be doing with marketing in the future. Be sure to follow social media and look around for flyers for more details to come!”