2008 Woodie Awards
Student record label expands business with creation of DJ team
Roger Sauerhaft
Issue date: 1/15/08 Section: Campus
New to Oxford nightlife this semester is a team of student-DJs operating under the name of Knuckle Up Productions. Knuckle Up is a subsidiary of the student-run MIOX Records, from which it receives its funding.
According to senior Eric Southwell, operations manager for Knuckle Up, the executive team of MIOX, which was looking to grow, originally thought up the idea of a student-DJ team.
"It was (MIOX executives') idea to expand MIOX bigger than it already was, which was just the normal three artists, and they wanted some other way to get involved on campus," Southwell said, who described Knuckle Up as an inexpensive team of DJs who also promote. "Having a DJ team is something that Miami
really hasn't seen yet."
Southwell noted the convenience and the low price tag for the service of the DJ team for events as reasons for customers to pick Knuckle Up, which takes care of transportation and setup for free. He says the overall rate comes out to about $300 for four hours, whereas most DJs charge between $550 and $600 for their services over the same amount of time. He says that MIOX takes about a 15 percent cut from a DJ's earnings for performances.
"Live entertainment that's hassle-free for them, something they don't have to worry about," Southwell said concerning what Knuckle Up brings to the table. "A lot of our DJs have prior connections, which helps us out a lot. We have DJs who have spun in clubs in Chicago and New York, so we have those connections already. On top of that we also have letters sent out to social chairs (of Greek organizations) and we also have members of the MIOX team that have connections already."
Current DJ Eric O'Bryant sees working for the DJ team as a great opportunity, as he is DJing uptown in Oxford for the first time this year after gaining experience elsewhere.
"I'd been getting more into the DJing aspect of it and spinning uptown and I thought it would be a good opportunity for me to expand my horizons and learn," said O'Bryant, a graduate student who performs at Balcony Tuesday nights.
According to senior Eric Southwell, operations manager for Knuckle Up, the executive team of MIOX, which was looking to grow, originally thought up the idea of a student-DJ team.
"It was (MIOX executives') idea to expand MIOX bigger than it already was, which was just the normal three artists, and they wanted some other way to get involved on campus," Southwell said, who described Knuckle Up as an inexpensive team of DJs who also promote. "Having a DJ team is something that Miami
really hasn't seen yet."
Southwell noted the convenience and the low price tag for the service of the DJ team for events as reasons for customers to pick Knuckle Up, which takes care of transportation and setup for free. He says the overall rate comes out to about $300 for four hours, whereas most DJs charge between $550 and $600 for their services over the same amount of time. He says that MIOX takes about a 15 percent cut from a DJ's earnings for performances.
"Live entertainment that's hassle-free for them, something they don't have to worry about," Southwell said concerning what Knuckle Up brings to the table. "A lot of our DJs have prior connections, which helps us out a lot. We have DJs who have spun in clubs in Chicago and New York, so we have those connections already. On top of that we also have letters sent out to social chairs (of Greek organizations) and we also have members of the MIOX team that have connections already."
Current DJ Eric O'Bryant sees working for the DJ team as a great opportunity, as he is DJing uptown in Oxford for the first time this year after gaining experience elsewhere.
"I'd been getting more into the DJing aspect of it and spinning uptown and I thought it would be a good opportunity for me to expand my horizons and learn," said O'Bryant, a graduate student who performs at Balcony Tuesday nights.
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