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Iggie's gelato to open uptown

Caroline Briggs

Issue date: 11/16/07 Section: Community
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Tired of waiting in the seemingly endless Bell Tower smoothie line for a morning treat? Monday morning, Iggie's will be opening uptown at 7 a.m. to provide Oxford with smoothies and an assortment of bakery goods such as muffins and cupcakes.

Located on the south side of The Smokin' Ox, Iggie's will also serve gelato, a lower calorie ice cream alternative, explained Iggie's manager John Anderson. Anderson said Iggie's gelato uses whole milk instead of cream and has a different texture than ice cream.

He said Iggie's would not have to compete with Coldstone Creamery because the two shops are very different. United Dairy Farmers is similar to Iggie's because everything is pre-mixed and pre-made, according to Anderson.

"Coldstone is a lot more expensive than we are and UDF is the big competition," Anderson said. "Gelato is also a lot better for you. But our main push is definitely in the smoothies."

The store's hours will be from 7 a.m. to 9 or 10 p.m., Anderson said, because they have not decided how late they will stay open until the business sees customer response.

The Iggie's staff of about 25 people has already been hired and about 75 percent of them are Miami University students, Anderson said.

The idea for Iggie's was conceived by the owner of The Smokin' Ox, Sean Pennington. Anderson said Pennington originally planned to open Iggie's in August, but complications in construction and licensing arose. Anderson said he does not think the delayed start should change anything with sales.

"It'll be worth the wait," Anderson said.

With the construction around East Park uptown and The Smokin' Ox, Anderson said the key idea of opening up another business is to generate customers to both locations' corner. He said most the businesses that were located in this area of stores have closed in recent years, and they wanted to bring customers back themselves.

"If we can't have other stores around us bringing people in, we'll open up something ourselves to draw them back here," Anderson said.
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