2008 Woodie Awards
Committee outlines options for future of WMUB station
Megan Milstead
Issue date: 8/28/07 Section: Campus
What Miami doesn't fund, WMUB must raise itself. The station has been holding fund drives this year in anticipation of a reduction in funds from the university.
Callison said listeners' reactions have been positive.
"I've been quite gratified because it would be very easy for people to overreact to this and say, 'Oh, WMUB is going to go away and therefore I shouldn't support it anymore,'" Callison said. "I am really glad to say that doesn't appear to be the reaction."
Campbell said the committee has come up with a report for President Hodge, which includes several options that he can review.
The options outline whether the university will keep its license for WMUB, sell it, or possibly acquire one or more other licenses.
Campbell added that in keeping the license for WMUB and reducing the subsidy, it would need to be determined if the station could continue to produce the quality and type of programming it does now through its memberships and other avenues of income.
There are also two different partnerships to consider. One includes a nonprofit organization that would run the station for the university, while the other involves either a Cincinnati or Dayton station that would do the same. Both of these options would allow Miami to retain its license.
Miami could sell its license for WMUB as well, or buy another license to expand its signal and reach, and ultimately become a bigger player in the radio market.
Campbell said the committee sought to give the president a wide range of options to consider when evaluating the future of the station and its relationship to Miami.
Campbell said he hopes to give the report to Hodge at the beginning of September.
WMUB's listening area includes the Miami community, along with Middleton, Dayton and Cincinnati.
Callison said listeners' reactions have been positive.
"I've been quite gratified because it would be very easy for people to overreact to this and say, 'Oh, WMUB is going to go away and therefore I shouldn't support it anymore,'" Callison said. "I am really glad to say that doesn't appear to be the reaction."
Campbell said the committee has come up with a report for President Hodge, which includes several options that he can review.
The options outline whether the university will keep its license for WMUB, sell it, or possibly acquire one or more other licenses.
Campbell added that in keeping the license for WMUB and reducing the subsidy, it would need to be determined if the station could continue to produce the quality and type of programming it does now through its memberships and other avenues of income.
There are also two different partnerships to consider. One includes a nonprofit organization that would run the station for the university, while the other involves either a Cincinnati or Dayton station that would do the same. Both of these options would allow Miami to retain its license.
Miami could sell its license for WMUB as well, or buy another license to expand its signal and reach, and ultimately become a bigger player in the radio market.
Campbell said the committee sought to give the president a wide range of options to consider when evaluating the future of the station and its relationship to Miami.
Campbell said he hopes to give the report to Hodge at the beginning of September.
WMUB's listening area includes the Miami community, along with Middleton, Dayton and Cincinnati.
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