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Minding Your Own Business

A Miami student creates, manages, and owns his own Internet company.

By Laura Pollina

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Published: Tuesday, March 28, 2006

Updated: Sunday, February 14, 2010

Reading hundreds of pages, staying up until 4 a.m. to finish that one paper and drinking so much coffee your leg has seemingly unstoppable twitch, are all part of an average student's life at college.

We do this knowing that one day we will go out in the real world and find ourselves in the employee pool.

But for one Miami University student, the routine of an average student has been combined with the pressures and perks of owning his own company.

Matt Dopkiss, a 21-year-old junior, is the creator, owner and mastermind of a user-friendly Web page designer Internet business, which in 2005 accumulated gross sales of about $70,000.

While many college students look under their couch cushions for cash, Dopkiss simply looks to his computer.

The company, www.dynamIt.us, was created by Dopkiss and high school pal Bobby Whitman the summer before they started college. The company takes professional, custom designs and gives the user complete content control through a system similar to Microsoft Word. DynamIt makes what used to be a complicated and strenuous process for designing Web pages an easy and affordable one.

"Before our software, people were forced to pay a programmer to make daily changes to their Web site's content. The result was that Web sites were either extremely expensive or not properly maintained," Dopkiss explained. "We set out to solve this problem."

Even before he entered college, Dopkiss had a mind for business and started his computer empire back in high school.

A Columbus native, he attended Bishop Watterson High School where he took programming classes. Along with Whitman they used their knowledge to create a humorous computer game dubbed Watterson Clue.

With a personal take on the classic board game, Dopkiss and Whitman used Watterson teachers as the suspects, places around the school as crime scenes, and various classroom objects as the murder weapons. Selling their game at lunchtime for only a few dollars, Dopkiss realized he just might be onto something.

"People loved it," he explained. "After we sold our last copy, we said 'OK, that was awesome, so what else can we do?'"

That summer Dopkiss went to work again with Whitman and created Vandelay Custom Cards. Any Seinfield addict would recognize the company as a manufacturer of latex, and as a fan of the show himself, Dopkiss chose the name to represent the custom made playing cards company at www.vandelay.us. At this site a customer can choose 52 pictures to be placed on the face of each card and one for the backs of the deck.

With some solid business experience under their belts, Dopkiss and Whitman then created dynamIt with only $500 in their pocket. Now dynamIt employs numerous people including sales and marketing representatives, programmers, designers and financials.

Each year their business grows. With roughly 75 subscribers throughout the Midwest, at any given time, there are several hundred people using dynamIt to update their Web sites, Dopkiss explained.

"We want to see the company grow," Dopkiss said. "Our one-year goal is to push dynamIt subscriptions up to 1,000."

So what is Dopkiss's favorite part about it all?

"It's a romance with ideas and creation," he said. "It is quite gratifying to see a good idea work and prove itself to you through application, revenue and the satisfied patronage of customers."

Despite all of Dopkiss' hard work and success, the reality of juggling college and the business comes with a price.

"The worst part is the battle with balance," Dopkiss said. "I've given up portions of my GPA to this battle."

Based out of Columbus, Dopkiss often finds himself making the three hour trip back to the office to conduct business, including client relations and design consultations for new customers. Sometimes these demands have called for the trip four times in one week.

As a student at Xavier University, Dopkiss' partner Whitman reflects his colleague's views for the need of constant communication.

"We always make frequent trips to meet face to face," Whitman says, "but with cell phones and recent technology it is easy to stay in close contact with each other every day."

As a physics major, Dopkiss often feels the pressure of the business colliding with those of being a student.

"I'm sure that a lot of my professors think I'm one of the lazier students," Dopkiss confessed, "because I occasionally sleep through or miss their lectures because of this particular extracurricular activity."

But through all the sleepless nights of Red Bull and paper cuts, Dopkiss keeps a level head.

"I've learned to relish the day and the battle. I am confident that this attitude is the secret to the balance that has, for so long, been a torment," he said.

Just as any college student, Dopkiss has made some mistakes, but overall genuinely believes that anyone has it in them to succeed.

"The hardest part is simply believing that you can do something if you want to," he explained. "I think many people are stopped by what seems to be the sheer inertia of the world - a persuasive feeling that the task is simply too big to handle."

Owning a company obviously demands a lot of time, and so does being a student. Yet Dopkiss has figured out how to balance the two and include a little bit of fun.

"I have enjoyed all parts of my life, from crazy college nights to sober boardrooms," Dopkiss concluded. "Overall, life has a lot to offer."

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